Wowza.
It's a small change, technically speaking, but one with enormous political significance. For those not in the know, Facebook allows you to indicate the status of your romantic attachments on your personal profile. Until now, those options included "single, in a relationship, married, engaged, it's complicated, in an open relationship, widowed, separated, and divorced."
The new feature is being received with open arms by gay and lesbian advocacy groups, who view it as a sign of support for gay rights.
"When millions of Facebook users see these relationship status options, they gain a greater understanding of the legal inequalities faced by loving and committed same-sex couples in so many states today," said Jarrett Barrios, president the Gay & Lesbian Alliance Against Defamation, in statement e-mailed to The San Francisco Chronicle.
In short, Facebook just made a political statement.
Of course, the idea that Facebook and other social networking sites can have political salience shouldn't be news to anyone who's been following what's been going on in the Middle East over the past month. As my colleague Donna Trussell wrote in a recent post, Twitter, Facebook and YouTube have been an integral part of political upheaval and change in the Middle East in countries ranging from Iran to Tunisia to Egypt and beyond.
Beyond the ease of use, there are other reasons that social media lend themselves to political participation. In a recent article for The International Herald Tribune, Chrystia Freeland describes recent research in economics which shows how social networking sites such as Facebook help to overcome barriers to political mobilization. In brief, by revealing that a sufficient number of people share their beliefs (for say, regime change), individuals are empowered to revolt in large numbers because they that know others will join them.
It's also the case that people in social networking sites tend to cluster in groups that are ideologically similar to them. Although the empirical research on this is still in preliminary stages, political Scientists Brian J. Gaines and Jeffrey J. Mondak have shown that online networking groups do share some features of more traditional "real world" networking groups, especially when it comes to politics.
But what interests me is how social networking sites such as Facebook aren't just serving as focal points for political organization, but emerging as political actors in their own right. Increasingly, we are seeing social media inserting themselves into political debates and trying to shape outcomes.
Take the case of Facebook and the civil partnership issue, for example. According to the Huffington Post's Bianca Bosker, who broke the Facebook story, the relationship status changes were made in consultation with Facebook's Network of Support, a group that includes LGBT [lesbian, gay, bisexual, transgender] organizations such as the Gay and Lesbian Alliance Against Defamation, the Gay, Lesbian, and Straight Education Network, and the Human Rights Campaign.
So this was not the case of Facebook accidentally wading into the thicket of the gay marriage debate. Rather, the company was deliberately taking a stand on this thorny issue and coming down squarely on the side of gay rights.
Or take Google's actions in Egypt last month. At one point when the Mubarak government shut down Internet access, Google devised a special workaround with Twitter called Speak2Tweet.The service enabled users to dial a telephone number and leave a voice mail, which was automatically translated into an audio file message that was sent on Twitter with the hash tag #egypt.
A source familiar with the matter apparently said that Google was not taking sides in the crisis in Egypt, but simply supporting access to information. But under the circumstances, it's hard not to interpret those as one and the same.
In a speech earlier this week, Secretary of State Hillary Clinton extolled the virtues of an open Internet as a central plank in the Obama administration's foreign policy vision. She mentioned the Civil Society 2.0 initiative -- which connects NGOs and advocates with technology and training -- as well as new Twitter feeds from the U.S. government in Arabic, Farsi, Chinese, Russian and Hindi.
In light of what's going on in the world, these initiatives sound both timely and appropriate. But Mrs. Clinton should also know that the world of social media is no longer just the medium. It's also now the message.