MASS COMMUNICATION AND JOURNALISM PAPER II Dec. 2005

MASS COMMUNICATION AND JOURNALISM

PAPER II

Note :

This paper contains

fifty

(50) Multiple-choice questions, each question carrying

two

(2) marks. Attempt

all

the questions.

1.

In the second model of communication of Wilbur schramm, the encoder was also

the :

(A) decoder (B) transmitter (C) source (D) signal

2.

The press that focuses on select sub-cultures of a society is reffered to as :

(A) alternative (B) sub-stream (C) side-stream (D) elite

3.

The concept of sub-cultures of a society) is associated with :

(A) newspapers (B) magazines (C) house journals (D) books

4.

The largest media house in the world is :

(A) Sony (B) Disney

(C) AOL Time warner (D) Viacom CBS

5.

The annual guillermo cano World press freedom Prize by UNESCO in 2004 was

given to :

(A) Razl Rivero (B) Jean Bestrand

(C) Fatish Akin (D) Hamid Karzai

6.

Which India newspaper is published from the united Kingdom ?

(A) The Hindu (B) The Times of India

(C) The statesman (D) Asian Age

7.

Which of the following does not contribute to the Credibility of the press ?

(A) Sensationalism (B) Impartiality

(C) Accuracy (D) Believability

8.

Improvement in audio quality by altering the frequency feature is done through :

(A) erasing (B) Correcting (C) equalisation (D) wiping

9.

The oldest survivings newspaper of India is :

(A) The statesman (B) The times of India

(C) Malayalam manorama (D) Mumbai Samachar

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10.

The debate on the new international information order was initiated by :

(A) UNESCO (B) ILO (C) ASEAN (D) SAARC

11.

The word homophily is used in :

(A) group communication (B) public communication

(C) inter-personal communication (D) intra-personal communication

12.

The French term mise -en -scene means :

(A) Control scene (B) orderly scene

(C) scene by scene (D) Placed in scene

13.

Which recommendation of chanda committee was adopted by the Union

government ?

(A) AIR be converted into a corporation

(B) Commercial broad casting in electronic media.

(C) New method of recruitment and financial management.

(D) Introduction of different satellite channels.

14.

Which single edition daily has the largest circulation in India ?

(A) Malayalam Manorama (B) The Hindu

(C) Ananda Bajar Patrika (D) Dina Malar

15.

The television gross rating points are determined by the formula of :

(A) Cover x Cost (B) Cost x Frequency

(C) Cover x Frequency (D) Frequency x cost

16.

Which of the following statutes has not been enforced ?

(A) The cable Television Network (Regulation) Act, 1995.

(B) The telecom Regulating Authority of India Act, 1997.

(C) The Information and Technology Act, 2000.

(D) The Right to Information Act, 2002.

17.

A reader advertisement is set in :

(A) news style (B) editorial style

(C) feature style (D) column style

18.

Editing a sequence of shots in which the subject jerks from one position to another

position is described as :

(A) rough cut (B) move up (C) jump cut (D) leveller

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19.

In gravure printing, the image to be printed is transferred to a :

(A) zinc plate (B) butter sheet

(C) carbon tissue (D) plastic disc

20.

The other name for vision mixer is :

(A) scrambler (B) integrator (C) switcher (D) router

21.

Switches to preset the zoom of a camera in a studio are called :

(A) switch box (B) cable box (C) central box (D) shot box

22.

Non - parametic tests are the statistical tests that measure the variable at :

(A) probability level (B) ratio level

(C) interval level (D) nominal level

23.

The number of respondents who actually participate in a research project is described

as :

(A) actual subjects (B) real sample

(C) net incidence (D) filtered public

24.

Research samples which are similar in their characteristics are identified as :

(A) similar samples (B) matched samples

(C) model samples (D) comparison samples

25.

In the analysis of communication language, words and sentences are known as :

(A) paradigms (B) syntagms

(C) metaphors (D) conventions

26.

ANN stands for :

(A) Association of National Newspapers

(B) Agency for Nonconventional News

(C) Asian Network of News

(D) Asian News Network

27.

Communication audit is an examination of internal and external methods of

communication employed in :

(A) media organisations (B) public opinion

(C) event management (D) advertising agencies.

28.

Freebies are described as :

(A) writing for jazz journalism (B) obscene stories

(C) special favours to media persons (D) precision journalism

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29.

To draw out the consumer s minds, emotions and sense in the AIDA Model , the

letter I reffers to :

(A) Interest (B) Influence (C) Insurance (D) Intelligence

30.

Advertising education is organised by CAM (Communication, Advertising and

Marketing) in :

(A) germany (B) france

(C) the united states (D) the united kingdom

31.

A book that contains the specimens of advertisement is called :

(A) record (B) formatter (C) guard book (D) specimen reel

32.

A single advertisement for a number of brands or services is called :

(A) umbrella (B) universe (C) bouquet (D) collage

33.

A tape or film that leads to the beginning of a broadcast is called :

(A) initiator (B) leader (C) mover (D) starter

34.

In the united kingdom, audience research for television is conducted by :

(A) I T C A (B) B A R B(broadcast Audience research board)

(C) A G B Research (D) ABC

35.

The highest newspaper readership concentration in India is in the state of :

(A) Maharashtra (B) Kerala (C) Delhi (D) West bengal

36.

A writing is not libellous, if it is a fair comment on a matter of :

(A) media interest (B) editor s interest

(C) public interest (D) corporate interest

37.

Any violation of the freedom of speech and expression by a government law or order

can be challenged under Article :

(A) 29 (B) 30 (C) 31 (D) 32

38.

Which of the following is true in the case of working journalists :

(A) They are entitled to rights under the Industrial Disputes Act, 1947.

(B) They are entitled to rights under the Industrial Employment (Standing Orders)

Act, 1946.

(C) They are entitled to the rights under the Employee s provident funds Act, 1952

(D) They are not entitled to gratuity under the working Journalists and Miscellaneous

provisions Act, 1955.

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39.

The sequence of operational codes in non-verbal communication is :

(A) natural, technical, ideological, aesthetic

(B) technical, ideological, aesthetic, natural

(C) aesthetic, ideological, technical, natural

(D) ideological, natural, aesthetic, technical

40.

Identify the correct sequence :

(A) Morse code - A.M. Radio - F.M. Radio - World Space Radio

(B) A.M. Radio - F.M.Radio - Morse code - World Space Radio

(C) World Space Radio - A.M. Radio - F.M.Radio - Morse Code

(D) World Space Radio - Morse code - A.M. Radio - F.M. Radio

41.

The correct sequence of archetypal elements of folk tales is :

(A) hero, object, donor, receiver

(B) object, receiver, hero, donor

(C) donor, receiver, object, Hero

(D) object, hero, receiver, donor

42.

The correct sequence of appearance of following soap - operas in India is :

(A) Buniyaad, Khandaan, humlog, Yeh jo hai zindagi

(B) Humlog, Buniyaad, Kahandaan, Yeh jo hai zindagi

(C) Buniyaad, Khandaan, Yeh jo hai zindagi, Humlog

(D) Humlog, Buniyaad, Yeh jo hai zindagi, Khandaan(doubtful

43.

Match List-I (Newspaper) with List-II (states) and select the correct answer using the

codes given below the lists :

List- I List- II

(News paper) (States)

(a) Malayalam Manorama (i) Kolkata

(b) Sandesh (ii) Chandigarh

(c) The Telegraph (iii) Gujarat

(d) The tribune (iv) Kerala

Codes:

(a) (b) (c) (d)

(A) (ii) (iii) (i) (iv)

(B) (iii) (ii) (i) (iv)

(C) (iv) (iii) (i) (ii)

(D) (iv) (ii) (i) (iii)

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44.

Match List-I (Traditional Medium) with List-II (state) and select the correct answer

using the codes given below the lists :

List- I List- II

(Traditional Medium) (States)

(a) Pandavani (i) Himachal Pradesh

(b) Tal - maddale (ii) Maharashtra

(c) Karayila (iii) Chhattisgarh

(d) gondhal (iv) Karnataka

Codes:

(a) (b) (c) (d)

(A) (ii) (iii) (iv) (i)

(B) (iii) (i) (iv) (ii)

(C) (ii) (iv) (i) ( iii)

(D) ( iii) (iv) (i) (ii)

45.

Match List-I (Director) with List-II (Movies) and select the correct answer using the

codes given below the lists :

List- I List- II

(Director) (Movies)

(a) Anil sharma (i) Raincoat

(b) Ananth Narayan mahadevan (ii) Ab tumhare Hawale waten Sathiyo

(c) Rituparna Ghosh (iii) Dil Mange More

(d) Sanjay Gupta (iv) Musafir.

Codes:

(a) (b) (c) (d)

(A) (ii) (iii) (i) (iv)

(B) (iii) (iv) (ii) (i)

(C) (ii) (iii) (iv) (i)

(D) (iii) (i) (ii) (iv)

46.

Consider the following statement :

According to the communication convergence Act, 2001, programme means

(i) television or radio programme

(ii) Advertising or sponsorship

(iii) Whether or not of a commercial kind

(iv) broadcast programming shall be contructed accordingly

Which of these statement(s) is/are correct

(A) (i) and (ii) (B) (i), (iii) and (iv)

(C) only (iv) (D) (i),(ii),(iii) and (iv)

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47. Assertion (A) :

It is a fact that the Indian press is free, but not independent .

Reason (R) :

No longer the editor and this team enjoy the freedom of choice in

terms of contents and opinions, a consequence of new media tech-

nology.

(A) Both

(A)

and

(R)

are true.

(B) Both

(A)

and

(R)

are true, but

(R)

is not the correct explanation.

(C)

(A)

is true but

(R)

is false.

(D)

(A)

is false but

(R)

is true.

48. Assertion (A) :

The cross media ownership in India is a reality.

Reason (R) :

Many large newspaper houses have diversified into other media

like television, film, radio and Internet.

(A) Both

(A)

and

(R)

are true.

(B) Both

(A)

and

(R)

are true, but

(R)

is not the correct explanation.

(C)

(A)

is true, but

(R)

is false

(D)

(A)

is false, but

(R)

is true

49. Assertion (A) :

Anti hero movies are very popular in India

Reason (R) :

Indians love vengeance and tragic end.

(A) Both

(A)

and

(R)

are true.

(B) Both

(A)

and

(R)

are true, but

(R)

is not the correct explanation.

(C)

(A)

is true, but

(R)

is false

(D)

(A)

is false, but

(R)

is true

50. Assertion (A) :

Mass media mostly provide the contents of audience choice

Reason (R)

:

Media persons suffer from pluralistic ignorance and hence, this

arrangement.

(A) Both

(A)

and

(R)

are true.

(B) Both

(A)

and

(R)

are true, but

(R)

is not the correct explanation.

(C)

(A)

is true, but

(R)

is false

(D)

(A)

is false, but

(R)

is true

- o O o -

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Space For Rough Work

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