Tuesday, March 29, 2011

KOTAK MAHINDRA GROUP WINS INDIAN PR & CORPORATE COMMUNICATION AWARD 2011

UGC NET MASS COMMUNICATION

This award recognizes the contribution of the internal communications team in integrating information of various divisions and also communicating with key internal stakeholders.

Kotak Mahindra Group, one of India's most reputed financial conglomerates, won the first ever Indian PR and Corporate Communication Awards (IPRCCA) 2011 for their Im25.in digital campaign. Ideated and executed by WATConsult, a social media conversation consulting firm, Im25.in won at the exchange4media awards in the category of Best use of Corporate Communications within an organization. This award recognizes the contribution of the internal communications team in integrating information of various divisions and also communicating with key internal stakeholders.

WATConsult Digital Campaign - Im25.in was an intra-social network to internally promote Kotak Mahindra Group’s nationwide talent hunt ‘Kotak’s Got Talent (KGT)’, marking their silver jubilee celebration. This platform worked not only for KGT, but also worked as an engagement platform for all Kotak employees across levels, PAN India.

Participation for KGT was increased through teaser videos and various contests which also increased user engagement. Apart from Kotak’s Got Talent, a lot of fun activities by means of contests, blog experiences and cricket tournaments were executed for Im25.in. More than 30 Contests, Your Kotak Story, Kotak Cool Spaces, Kotak T25 Super Series, Kotak’s Fun Gallery & Let’s Celebrate, etc remained the highlights of the site in the last three months.

Voting for your favorite Kotak’s Got Talent was a huge hit with thousands of votes being cast for each talent. The Social networking part interested Kotakities the most. The response received for the campaign was amazing. With more than 5300 employees on the site, approx 18,000 Board Messages (on profile pages) and 1300 Private Messages been shared, the employees surely interacted more than expected. There were more than 30,000 interactions, 40,000+ views on Videos and thousands of photo uploads from employees, simply proving that Kotakities loved socializing.

Adding to this, the sites look is customized according to current happenings. From a snowy Christmas look to the latest Cricket fever, Im25 remains in sync with the themes that excite members. Commenting on this achievement an elated Karthi Marshan, Group Head Marketing, Kotak Mahindra Bank said “We are very happy to have won this award. An enthusiastic team, WATConsult has demonstrated good execution strategy. What they brought to the table was good ideas to keep up the engagement on the platform and make employees feel a part of the 25 years celebrations”, he added.

Talking about this achievement Rajiv Dingra, CEO WATConsult said, “We feel very proud that our efforts have led Kotak to win this first ever Indian award in the field of communication. As an enterprise it has been constantly our endeavour to add value to our offerings and understand the need of our customers.”

Commenting on the industry trend Rajiv said, “Social media has created a fundamental shift in the way people communicate via real-time conversations online. It is not only about Facebook and twitter but ‘Engagement’ is the key word”.

UGC NET MASS COMMUNICATION

PROS & CONS OF SOCIAL MEDIA FOR KIDS

While social media sites like Facebook, Twitter and YouTube bring benefits to children and teenagers, such as helping them develop communication and technical skills, they can also expose them to danger and risk, such as cyberbullying and depression, according to a new report written by American pediatricians.

The report, which appears in the April issue of Pediatrics, the peer-reviewed, scientific journal of the American Academy of Pediatrics (AAP), says doctors are in an ideal position to encourage children to use social media in a healthy way, and to help parents and families understand and engage with their use of social media while also monitoring for potential problems.

The report outlines the latest research in what is now one of the most common activity of today's children and teenagers.

By social media, the authors include any website that allows users to interact socially. Perhaps the most well known site that does this is Facebook, where once you register you become one of 600 million users who can create a personal profile, invite friends to join your circle and share messages, images, and notifications. It is also a useful way for members of interest groups to stay in touch.

Other websites that the authors defined as social media include MySpace, Twitter, blogs, gaming sites and virtual worlds like Club Penguin, Second life and the Sims, and also video sites like YouTube.

The abundance of these sites, which has grown exponentially in recent years, gives huge scope for today's young people to find entertainment, and develop important skills.

A Common Sense Media Poll in 2009 found that more than half of American teenagers log onto their favorite social media site at least once a day, while 22% do so at least ten times a day.

75% of teenagers now own cellphones, with 54% of them using them for texting, 24% for instant messaging, and 25% for social media access.

The growth of social media has been so rapid and their presence in children's everyday life is now so pervasive, that:

"For some teens and tweens, social media is the primary way they interact socially, rather than at the mall or a friend's house," report co-author Dr Gwenn O'Keeffe told the press.

"Parents need to understand these technologies so they can relate to their children's online world - and comfortably parent in that world," urged O'Keeffe.

O'Keeffe and colleagues point out that a significant part of young people's social and emotional development now occurs while they are using the Internet or on their cellphones.

However, the report authors also urge parents to be aware that not all social media sites are healthy environments for children and teenagers.

They suggest pediatricians are in a unique position to help children and their parents and families understand why it is important to look out for potential problems such as exposure to inappropriate content, cyberbullying, "Facebook depression," and sexting (sending sexually explicit messages or images, mostly by cellphone).
The report recommends that doctors speak to families and advise parents to:
Talk to their children and teenagers about use of the Internet, and the issues that face kids online today.

Talk specifically about cyberbullying, sexting and the pressure that social media use can put on managing time.
Consider the need for a "family online-use plan" that stresses citizenship and healthy behavior.

Be aware of the need to supervise their children's online activity, and to do this actively, by participating and discussing it with them, and not just by using monitoring software.
"Some young people find the lure of social media difficult to resist, which can interfere with homework, sleep and physical activity," said O'Keeffe, "parents need to understand how their child is using social media so that they can set appropriate limits."

The report does much to stress the benefits of social media, such as developing communication skills, facilitating social interaction and improving technical competence. Other benefits include helping young people find opportunities to link up with community activity like volunteering, and helping them attain a sense of identity.

Social media is also increasingly being used to supplement, and in some cases replace, classroom learning methods.

However, we also need to bear in mind that many young people lack capacity for self-regulation, this matures later. Adults need to monitor and supervise the environments they are exposed to because they can become unduly influenced by peer-pressure.

As they experiment with social media, children may come across sites and situations that are not appropriate to their age, and there is some evidence that when this happens, they engage in risky behavior.

Social media also provides opportunities for cyberbullying and sexting.

The report says that young people who tend to be more at risk offline are also more at risk online.

O'Keeffe and colleagues also explain how unwittingly, young people may harm their reputations and safety if they post personal and inappropriate information on social media sites.

MASS COMMUNICATION AND JOURNALISM PAPER II Dec. 2005

MASS COMMUNICATION AND JOURNALISM

PAPER II

Note :

This paper contains

fifty

(50) Multiple-choice questions, each question carrying

two

(2) marks. Attempt

all

the questions.

In the second model of communication of Wilbur schramm, the encoder was also

the :

(A) decoder (B) transmitter (C) source (D) signal

The press that focuses on select sub-cultures of a society is reffered to as :

(A) alternative (B) sub-stream (C) side-stream (D) elite

The concept of sub-cultures of a society) is associated with :

(A) newspapers (B) magazines (C) house journals (D) books

The largest media house in the world is :

(A) Sony (B) Disney

The annual guillermo cano World press freedom Prize by UNESCO in 2004 was

given to :

(A) Razl Rivero (B) Jean Bestrand

Which India newspaper is published from the united Kingdom ?

(A) The Hindu (B) The Times of India

Which of the following does not contribute to the Credibility of the press ?

(A) Sensationalism (B) Impartiality

Improvement in audio quality by altering the frequency feature is done through :

(A) erasing (B) Correcting (C) equalisation (D) wiping

The oldest survivings newspaper of India is :

(A) The statesman (B) The times of India

D 6305

10.

The debate on the new international information order was initiated by :

(A) UNESCO (B) ILO (C) ASEAN (D) SAARC

11.

The word homophily is used in :

(A) group communication (B) public communication

12.

The French term mise -en -scene means :

(A) Control scene (B) orderly scene

13.

Which recommendation of chanda committee was adopted by the Union

government ?

(A) AIR be converted into a corporation

(B) Commercial broad casting in electronic media.

(D) Introduction of different satellite channels.

14.

Which single edition daily has the largest circulation in India ?

(A) Malayalam Manorama (B) The Hindu

15.

The television gross rating points are determined by the formula of :

(A) Cover x Cost (B) Cost x Frequency

16.

Which of the following statutes has not been enforced ?

(A) The cable Television Network (Regulation) Act, 1995.

(B) The telecom Regulating Authority of India Act, 1997.

(D) The Right to Information Act, 2002.

17.

A reader advertisement is set in :

(A) news style (B) editorial style

18.

Editing a sequence of shots in which the subject jerks from one position to another

position is described as :

(A) rough cut (B) move up (C) jump cut (D) leveller

D 6305

19.

In gravure printing, the image to be printed is transferred to a :

(A) zinc plate (B) butter sheet

20.

The other name for vision mixer is :

(A) scrambler (B) integrator (C) switcher (D) router

21.

Switches to preset the zoom of a camera in a studio are called :

(A) switch box (B) cable box (C) central box (D) shot box

22.

Non - parametic tests are the statistical tests that measure the variable at :

(A) probability level (B) ratio level

23.

The number of respondents who actually participate in a research project is described

as :

(A) actual subjects (B) real sample

24.

Research samples which are similar in their characteristics are identified as :

(A) similar samples (B) matched samples

25.

In the analysis of communication language, words and sentences are known as :

(A) paradigms (B) syntagms

26.

ANN stands for :

(A) Association of National Newspapers

(B) Agency for Nonconventional News

(D) Asian News Network

27.

Communication audit is an examination of internal and external methods of

communication employed in :

(A) media organisations (B) public opinion

28.

Freebies are described as :

(A) writing for jazz journalism (B) obscene stories

D 6305

iÉÉ

29.

To draw out the consumer s minds, emotions and sense in the AIDA Model , the

letter I reffers to :

(A) Interest (B) Influence (C) Insurance (D) Intelligence

30.

Advertising education is organised by CAM (Communication, Advertising and

Marketing) in :

(A) germany (B) france

31.

A book that contains the specimens of advertisement is called :

(A) record (B) formatter (C) guard book (D) specimen reel

32.

A single advertisement for a number of brands or services is called :

(A) umbrella (B) universe (C) bouquet (D) collage

33.

A tape or film that leads to the beginning of a broadcast is called :

(A) initiator (B) leader (C) mover (D) starter

34.

In the united kingdom, audience research for television is conducted by :

(A) I T C A (B) B A R B(broadcast Audience research board)

35.

The highest newspaper readership concentration in India is in the state of :

(A) Maharashtra (B) Kerala (C) Delhi (D) West bengal

36.

A writing is not libellous, if it is a fair comment on a matter of :

(A) media interest (B) editor s interest

37.

Any violation of the freedom of speech and expression by a government law or order

can be challenged under Article :

(A) 29 (B) 30 (C) 31 (D) 32

38.

Which of the following is true in the case of working journalists :

(A) They are entitled to rights under the Industrial Disputes Act, 1947.

(B) They are entitled to rights under the Industrial Employment (Standing Orders)

Act, 1946.

(D) They are not entitled to gratuity under the working Journalists and Miscellaneous

provisions Act, 1955.

D 6305

39.

The sequence of operational codes in non-verbal communication is :

(A) natural, technical, ideological, aesthetic

(B) technical, ideological, aesthetic, natural

(D) ideological, natural, aesthetic, technical

40.

Identify the correct sequence :

(A) Morse code - A.M. Radio - F.M. Radio - World Space Radio

(B) A.M. Radio - F.M.Radio - Morse code - World Space Radio

(D) World Space Radio - Morse code - A.M. Radio - F.M. Radio

41.

The correct sequence of archetypal elements of folk tales is :

(A) hero, object, donor, receiver

(B) object, receiver, hero, donor

(D) object, hero, receiver, donor

42.

The correct sequence of appearance of following soap - operas in India is :

(A) Buniyaad, Khandaan, humlog, Yeh jo hai zindagi

(B) Humlog, Buniyaad, Kahandaan, Yeh jo hai zindagi

(D) Humlog, Buniyaad, Yeh jo hai zindagi, Khandaan(doubtful

43.

Match List-I (Newspaper) with List-II (states) and select the correct answer using the

codes given below the lists :

List- I List- II

(News paper) (States)

(a) Malayalam Manorama (i) Kolkata

(b) Sandesh (ii) Chandigarh

(d) The tribune (iv) Kerala

Codes:

(a) (b) (c) (d)

(A) (ii) (iii) (i) (iv)

(B) (iii) (ii) (i) (iv)

(D) (iv) (ii) (i) (iii)

D 6305

+¶É

44.

Match List-I (Traditional Medium) with List-II (state) and select the correct answer

using the codes given below the lists :

List- I List- II

(Traditional Medium) (States)

(a) Pandavani (i) Himachal Pradesh

(b) Tal - maddale (ii) Maharashtra

(d) gondhal (iv) Karnataka

Codes:

(a) (b) (c) (d)

(A) (ii) (iii) (iv) (i)

(B) (iii) (i) (iv) (ii)

(D) ( iii) (iv) (i) (ii)

45.

Match List-I (Director) with List-II (Movies) and select the correct answer using the

codes given below the lists :

List- I List- II

(Director) (Movies)

(a) Anil sharma (i) Raincoat

(b) Ananth Narayan mahadevan (ii) Ab tumhare Hawale waten Sathiyo

(d) Sanjay Gupta (iv) Musafir.

Codes:

(a) (b) (c) (d)

(A) (ii) (iii) (i) (iv)

(B) (iii) (iv) (ii) (i)

(D) (iii) (i) (ii) (iv)

46.

Consider the following statement :

According to the communication convergence Act, 2001, programme means

(i) television or radio programme

(ii) Advertising or sponsorship

(iii) Whether or not of a commercial kind

(iv) broadcast programming shall be contructed accordingly

Which of these statement(s) is/are correct

(A) (i) and (ii) (B) (i), (iii) and (iv)

D 6305

47. Assertion (A) :

It is a fact that the Indian press is free, but not independent .

Reason (R) :

No longer the editor and this team enjoy the freedom of choice in

terms of contents and opinions, a consequence of new media tech-

nology.

(A) Both

(A)

and

(R)

are true.

(B) Both

(A)

and

(R)

are true, but

(R)

is not the correct explanation.

(C)

(A)

is true but

(R)

is false.

(D)

(A)

is false but

(R)

is true.

48. Assertion (A) :

The cross media ownership in India is a reality.

Reason (R) :

Many large newspaper houses have diversified into other media

like television, film, radio and Internet.

(A) Both

(A)

and

(R)

are true.

(B) Both

(A)

and

(R)

are true, but

(R)

is not the correct explanation.

(C)

(A)

is true, but

(R)

is false

(D)

(A)

is false, but

(R)

is true

49. Assertion (A) :

Anti hero movies are very popular in India

Reason (R) :

Indians love vengeance and tragic end.

(A) Both

(A)

and

(R)

are true.

(B) Both

(A)

and

(R)

are true, but

(R)

is not the correct explanation.

(C)

(A)

is true, but

(R)

is false

(D)

(A)

is false, but

(R)

is true

50. Assertion (A) :

Mass media mostly provide the contents of audience choice

Reason (R)

Media persons suffer from pluralistic ignorance and hence, this

arrangement.

(A) Both

(A)

and

(R)

are true.

(B) Both

(A)

and

(R)

are true, but

(R)

is not the correct explanation.

(C)

(A)

is true, but

(R)

is false

(D)

(A)

is false, but

(R)

is true

- o O o -

D 6305

Space For Rough Work

D 6305