MASS COMMUNICATION & JOURNALISM |
| PAPER Ii DEC. 2004 |
| Note : |
| This paper contains fifty (50) multiple-choice questions, each question carrying |
| 1. |
| Cultivation Analysis is a project associated with : |
| (A) Dennis McQuail (B) George Gerbner |
| (C) Cees Hemelink (D) James Halloran |
| 2. |
| Hamara Desh was India s first : |
| (A) Hindi Newspaper (B) Advertising campaign |
| (C) Radio Station (D) Wall Newspaper |
| 3. |
| Milton s views on press freedom is referred to as : |
| (A) Star chamber (B) Areopagitica |
| (C) Authoritarian (D) Social responsibility |
| 4. |
| The new concept which is the outcome of technological progress in communication is |
| called as : |
| (A) Emergence (B) Incursion |
| (C) Convergence (D) Explosion |
| 5. |
| After how many years of the death of a writer, the copyright on his book ends ? |
| (A) 30 years (B) 40 years |
| (C) 50 years (D) 60 years |
| 6. |
| The first Director General of All India Radio was : |
| (A) A.S. Bokhari (B) Lionel Fielden |
| (C) Charles Barnes (D) B.V. Keskar |
| 7. |
| What was dealt with in Firoze Gandhi Act ? |
| (A) Publication of parliamentary proceedings |
| (B) Publication of court proceedings |
| (C) Science Reporting |
| (D) Sports Reporting |
| 8. |
| The chairman of the press council of India is appointed for the term of : |
| (A) One year (B) Two years |
| (C) Three years (D) Four years |
| 9. |
| Where is the secretariat of ITU ? |
| (A) Geneva (B) London |
| (C) Washington (D) Hamburg |
| 10. |
| Public Relations Society of India observes national PR day on : |
| (A) April 21 (B) March 21 |
| (C) April 20 (D) March 20 |
| 11. |
| The most successful product by direct mail advertising is : |
| (A) India Today (B) The Week |
| (C) Readers Digest (D) Frontline |
| 12. |
| Yellow Journalism started with : |
| (A) Rupert Murdoch (B) Pulitzer |
| (C) B.G. Horniman (D) Winston Churchill |
| 13. |
| The title of the cartoon column in The Hindu is : |
| (A) Counter point (B) You said it |
| (C) All in the game (D) Business as usual |
| 14. |
| What is meant by cropping ? |
| (A) Editing a news item (B) Adjusting box items |
| (C) Cutting the size of the photo (D) Reducing the columns |
| 15. |
| What is the limit of Foreign Direct Investment (FDI) in non - news and non - current |
| affairs publications as per the acceptance of the union : |
| (A) Twenty percent (B) Thirty percent |
| (C) Twenty Five percent (D) Twenty Six percent |
| 16. |
| Jhumpa Lahiri won Pulitzer prize under arts category for her novel : |
| (A) Wings of fire (B) Insider |
| (C) Interpreter of Maladies (D) Name Sake |
| 17. |
| The commission appointed to investigate Tehelka.com exposures is : |
| (A) Justice Chawla Commission (B) Justice Jayachandra Reddi Commission |
| (C) Justice Bharucha Commission (D) Justice Venkataswami Commission |
| 18. |
| Daniel Pearl who was killed in Pakistan after the collapse of Taliban in Afghanisation |
| was the reporter for : |
| (A) Wall Street Journal (B) CNN |
| (C) New York Times (D) BBC |
| 19. |
| Right to life and Personal Liberty is guaranteed by Indian Constitution s : |
| (A) Article 21 (B) Article 14 |
| (C) Article 19 (a) (D) Article 17 (b) |
| 20. |
| The first Press Council Act was passed in: |
| (A) 1966 (B) 1987 |
| (C) 1965 (D) 1980 |
| 21. |
| Which one of the following agencies allocate frequencies for international |
| boardcasting : |
| (A) Worldwide Communications Commission |
| (B) International Telecommunications Union |
| (C) Global Telecommunications Union |
| (D) United Nations Telecommunications Union. |
| 22. |
| Which one of the following is a mismatch ? |
| (A) The Indian Express - Screen (B) The Times of India - Filmfare |
| (C) The Hindu - Frontline (D) Hindustan Times - Femina |
| 23. |
| Which one of the following is a mismatch ? |
| (A) POGO - Fashion channel (B) ESPN - Sports channel |
| (C) NDTV - News channel (D) HBO - Movie channel |
| 24. |
| The name of the Newspaper that Gandhiji brought out in South Africa was : |
| (A) Independent (B) Foreign Indian |
| (C) Indian Opinion (D) My Country |
| 25. |
| Which one of the following is a mismatch ? |
| (A) Deutsche Press Agenteur - Germany (B) Kyodo - Japan |
| (C) Xinhua - China (D) Associated Press - UK |
| 26. |
| TRP is an index of : |
| (A) Viewership (B) Teledensity |
| (C) Information dissemination (D) Segmentation |
| 27. |
| ISBN refers to : |
| (A) Indian Standard Book Number |
| (B) Inter - continental Standard Book Number |
| (C) International Standard Book Number |
| (D) Indo - European Standard Book Number |
| 28. |
| Selective retention in communication implies : |
| (A) retain only what one would like to (B) retain the message in full |
| (C) retain only visuals (D) retain only verbal messages |
| 29. |
| A succession of pictures put together to create a unified effect is : |
| (A) Montage (B) Mortise |
| (C) Measure (D) Make - ready |
| 30. |
| The two - step flow theory was propounded by : |
| (A) E. Katz and P. Lazarsfeld (B) Osgood and Schramm |
| (C) Walter Lippman (D) Daniel Lerner |
| 31. |
| Identify the correct pair of Newspaper and its language : |
| (A) Deshabhimani - Oriya (B) Eenadu - Telugu |
| (C) NavBharat - Gujarathi (D) Thanthi - Marathi |
| 32. |
| Identify the correct pair : |
| (A) Many Voices, One World - MacBride Commission Report |
| (B) Good Times, Bad Times - Edward T. Mall |
| (C) Understanding Media - Marry Evans |
| (D) Silent Language - McLuhan |
| 33. |
| In a newspaper office the work takes place in the following order : |
| (A) Reporting, Editing, Printing, Page Make Up |
| (B) Reporting, Editing, Page Make Up, Printing |
| (C) Page Make Up, Printing, Reporting, Editing |
| (D) Editing, Reporting, Page Make Up, Printing |
| 34. |
| Identify the correct pair : |
| (A) Gujarat - Alha (B) Tamil Nadu - Villupaattu |
| (C) Uttar Pradesh - Garba (D) Karnataka - Laavani |
| 35. |
| Identify the correct sequence of the following media in order of their evolution : |
| (A) Radio, Television, Newspaper, Cinema |
| (B) Newspaper, Radio, Cinema, Television |
| (C) Newspaper, Cinema, Radio, Television |
| (D) Radio, Cinema, Newspaper, Television |
| 41. |
| What ethical principle of journalism demands that reporters identify where their |
| information comes from and that they do not use anonymous sources ? |
| (A) Fairness to all (B) The truth |
| (C) Objectivity (D) Attribution |
| 42. |
| What is a bleed advertisement ? |
| (A) Colours are allowed to blend into one another |
| (B) An emotion - based ad |
| (C) An ad that runs to the edge of a page |
| (D) An ad requesting for donations |
| 43. |
| What must the editorials that criticise, include in order to be balanced ? |
| (A) Warnings (B) Helpful suggestions |
| (C) Humour (D) Persuasion |
| 44. |
| Identify the correct pair : |
| (A) Zoom-in - Microphone (B) Back light - Camera |
| (C) Tripod - Lenses (D) Track-in - editing |
| 45. |
| How is newspaper space sold for display ads ? |
| (A) By column - centimetre |
| (B) By the number of words |
| (C) By the size of the ad in square centimetres |
| (D) By the number of illustrations in the ad |
| D 6304 |
| 12 |
| Directions : Read the following passage carefully and answer questions 46 to 50. |
| Over the past few decades, the Indian press has witnessed a three tier growth. The |
| mainline English language newspapers, published mostly from the metropolitan centres |
| and state capitals, constitute the upper crust of the press. The English language press, |
| catering to less than 5 percent of the readers has a major share of advertising revenue |
| because it is seen by the advertisers as aimed at the upper class clientele credited with |
| purchasing power. |
| Leading Hindi and regional language newspapers, which during the past more than a |
| decade have registered phenomenal increase in circulation, constitute the second tier |
| of the Indian press. The statistics show that the domination of English language |
| newspapers is receding, as more and more regional language papers from |
| non - metropolitian areas are being published. The regional language press is increasingly |
| making use of advanced means of telecommunication and printing technology. |
| The third tier of the Indian press is constituted of the small newspapers, mostly in |
| Hindi and Indian languages, are brought out from district centres, having grassroot |
| contacts. This segment of print media has progressed rapidly because of the three |
| factors - gradual spread of literacy, rise in people s purchasing power and increasing |
| level of political and general awareness and interests in the affairs of the country. |
| 46. |
| Indian Press has witnessed a growth over the past few decades : |
| (A) Two tier (B) Three tier |
| (C) Four tier (D) Five tier |
| 47. |
| Second tier of the Indian Press constitutes : |
| (A) English language newspaper (B) Hindi and regional language newspapers |
| (C) Small newspapers (D) Evening and midday newspapers |
| 48. |
| The segment of print media has progressed rapidly because of : |
| (A) Rise in people s purchasing power |
| (B) Cost of newspaper has gone down |
| (C) Newspapers have become viewspaper |
| (D) Newspapers are being sold as product |
| 49. |
| The statistics show that which of the following language newspapers, circulation is |
| receding : |
| (A) Hindi (B) English (C) Urdu (D) Marathi |
| 50. |
| Which language newspaper has a major share of advertising revenue ? |
| (A) English (B) Hindi (C) Urdu (D) Bengali |
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